Organizing Committee

Michelle Murphy Niedziela (PhD; @hcdneuroscience) is a behavioral neuroscience expert in neuropsychology, psychology and consumer science. Experienced from academia (Monell Chemical Senses Center) and industry (Johnson & Johnson, Mars Chocolate), helping organizations successfully implement cognitive science tools and programs into their products and research. As VP of Research and Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with behavioral science and traditional methods used to measure consumer response.

www.nerdoscientist.com

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