SAM Research


SAM is the leading international sensory and consumer research partner. Our mission is to allow consumers a voice in the development of outstanding products that create memorable experiences.

SAM helps companies understand their consumers’ decision-making processes and the fundamentals of consumer preferences, increasing the success rate of innovations, launches and relaunches worldwide.

Working across the food and beverage, cosmetics, homecare, healthcare and OTC-pharma and durables industries, SAM supports R&D and Marketing teams uncover how consumers value their existing and future products, brands, and packaging. Using sensory and consumer sciences, along with the most advanced research techniques, SAM identifies opportunities for brands to increase their competitive edge by enhancing product performance and positioning strategy.

At SAM, we operate 20 proprietary, state-of-the-art facilities and a network of more than 300 interviewers across France, Germany, Italy, Spain, Switzerland, the United Kingdom, Morocco, China and the USA, and operate in more than 65 countries through our network of approved partners. All our facilities have purpose-built, computerised sensory booths for high-quality sensory evaluation. Our highly trained sensory panels are managed by our teams of sensory scientists and dedicated panel managers.


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