PPL Insights


PPL Insights (formerly product perceptions) is a preferred and valued partner for many of the World’s food, drink, personal care, household care, OTC manufacturers and retailers.

We provide sensory and consumer insight on NPD, innovation and ‘in market’ products both in the UK and Internationally.  We work with our clients to develop and optimise concepts and products, as well as better understand new trends such as; plant-based foods, protein and vitamin enriched foods, and environmentally friendly packaging. We offer strategic and tactical bespoke research solutions (digital and analogue) using high level expertise in:

  • Sensory Analysis (descriptive, difference testing, rapid methods)
  • Consumer Quantitative (CLT and HUT)
  • Consumer Qualitative (groups, depths, ethnography, accompanied shops, on-line communities)
  • Neuroscientific (facial electromyography, galvanic skin response, heart rate variability, eye tracking, implicit association testing)
  • Product Optimisation
  • Benchmarking
  • NPD Concept-Product Testing
  • Product / Concept Screening
  • Consumer / Market Segmentation
  • Product Driver Analysis
  • Value engineering / cost reduction
  • Sugar/salt/fat reduction
  • Consumer Preference Mapping
  • Pack testing
  • Usage & Attitude
  • TURF: Range extensions/total reach
  • Production Tolerances / Cliff Testing
  • Product Claims
  • Clean Label
  • Brand Extensions


For more information contact:

Yvonne Taylor

Yvonne Taylor, Managing Director
Telephone: +44 (0)1293 558955
Email: info@pplinsights.com
Website: www.pplinsights.com

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