Campden BRI  


Sensing brands – Stand number 15 at Pangborn 2017

Sensing brands is an approach that creates long term profitability by creating a distinctive and motivating sensory signature that brands own and drive. In doing so, it deepens consumers' emotional engagement between a brand, product and packaging, strengthening loyalty and delivering a competitive edge.

There are four key steps in our approach

1: Conducting a brand audit
2: Creating the desired sensory brand signature
3: Evaluating the sensory brand signature through:
4: Assessing the value of the sensory brand signature

A Sensing brands approach provides a differentiated brand experience that drives repeat purchase behaviour.

For more information, contact Sarah.Thomas@campdenbri.co.uk or Peter.Burgess@campdenbri.co.uk

More about us
Campden BRI is the UK's largest independent membership-based organisation carrying out research and development for the food and drinks industry worldwide. It is committed to providing industry with the research, technical and advisory services needed to ensure product safety and quality, process efficiency and product and process innovation. Facilities include three fully equipped food processing halls, product and process development facilities, a substantial, leading-edge sensory analysis suite, a consumer test centre and extensive research and analytical laboratories covering microbiology, hygiene, chemistry, biochemistry and microscopy.

The Consumer & Sensory Services Department offer a wide range of services, which provide our clients with tailored business solutions that utilise sensory testing and/or qualitative and quantitative consumer research.

View website: www.campden.co.uk

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Supporting Publication
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Silver Sponsors
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  • hcd research
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  • ipsos
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  • leatherhead
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  • pin
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  • Sensory Value
  • sensory
  • Sensory Value
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  • The Society of Sensory Professionals
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