Plenary Speaker

Ludovic Depoortere, Haystack, Belgium

Ludovic Depoortere

Ludovic is active in sensory research since over 20 years as founder of Haystack International, member of the Board at the European Sensory Network, President of Cube (Consumer Understanding Belgium) and Fellow at the KU Leuven University.

Ludovic is an entrepreneur and keynote speaker on the topics of Sensory Marketing & Innovation in research. As Chairman and Founder of Haystack he supports world’s leading FMCG, Personal Care and Healthcare companies with innovations in the era of sensory experience.  His passion lays in optimizing consumer experience by using the power of multi-sensory to build the connection between emotions and brands by creating the right symphony of senses and using implicit techniques.

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